Media
Ten years of Adhunik Industries Limited   04 / 10 / 2013

Adhunik Industries introduced ready-made stirrups in the market on March 25, 2010 under the brand name Adhunik Industries. This is one of the first products of its kind in this category in India

A stirrup is a rectangular loop made of steel which is embedded in any concrete structure to hold the main reinforcement bars together. They prevent the columns and beams from collapsing under any adverse conditions. Traditionally, in India, the stirrups are made manually at the construction site by the bar benders using rudimentary practices. In most cases, such stirrups do not comply with the prescribed standards. Beside dimensional inaccuracies, this can lead to improper locking of the ends thereby increasing the chances of failure during earthquakes.

Adhunik Industries superlinks will be made by automatic machines under strict quality control. They will be packed in a bundle like any other consumer product which can be easily carried by a consumer at the dealer outlets. Thus, the product will address the consumer need of safe structure as well convinience of buying. The product will fetch us an incremental margin of over 10% than what we get in straight bars thereby enriching our product mix. We aspire to target a market share of 7-8% in the next 1-2 years


Adhunik Industries Superlinks launched    04 / 10 / 2013

Adhunik Industries introduced ready-made stirrups in the market on March 25, 2010 under the brand name Adhunik Industries. This is one of the first products of its kind in this category in India

A stirrup is a rectangular loop made of steel which is embedded in any concrete structure to hold the main reinforcement bars together. They prevent the columns and beams from collapsing under any adverse conditions. Traditionally, in India, the stirrups are made manually at the construction site by the bar benders using rudimentary practices. In most cases, such stirrups do not comply with the prescribed standards. Beside dimensional inaccuracies, this can lead to improper locking of the ends thereby increasing the chances of failure during earthquakes.

Adhunik Industries superlinks will be made by automatic machines under strict quality control. They will be packed in a bundle like any other consumer product which can be easily carried by a consumer at the dealer outlets. Thus, the product will address the consumer need of safe structure as well convinience of buying. The product will fetch us an incremental margin of over 10% than what we get in straight bars thereby enriching our product mix. We aspire to target a market share of 7-8% in the next 1-2 years